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Center - Center


R1 - Respondent Details
Enter
Outlet Name.
Outlet Address
Mobile No


SECTION 1: GEYSER SECTION VISIBLITY AND STACKING


QA1 - Is there a dedicated geyser section


QA2 - Approximate total number of geyser models displayed


QA3 - Are all major brands represented in this section?(like Racold, Havells etc.)


QA4 - Are all product types (Instant, Horizontal, Round Vertical, Premium) available?


SECTION 2 : SHELF PLACEMENT AND BRANDING


QB1 - Where is geyser section located within the store (Front / Middle / Back)


QB2 - Are all products displayed at eye level ?


QB3 - Are all products stacked in an organized manner ?


QB3a - Kindly tick the brands available in the store


QB4 - Presence of in store branding elements?
Racold Havells AO Smith Bajaj Crompton Venus Usha Orient Croma Others Private label 1 brands Private label 2 brands
Standees
Danglers
LED Display
Poster
Sticker
Others(specify)
Clear
None


QB5 - Brands which are using special display units for their products


SECTION 3 : BRAND s PRODUCT SEGMENT SHARE


QC1 - RECORD FOLLOWING OBSERVATIONS
- Brand names
- Number of models present
Number of Models
Racold
Havells
AO Smith
Bajaj
Crompton
Venus
Usha
Orient
Croma
Others
Private label 1 brands
Private label 2 brands


QC2 - RECORD FOLLOWING OBSERVATIONS
- Segment Presence
- Number of models in each segment
- Segment Having highest display share
Number of Models
Instant Geysers
Horizontal Geysers
Round Vertical Geysers
Premium Geysers ( Square, Advanced etc.)
Other 1
Other 2


SECTION 4 : PRICING AND PROMOTION


QD1 - RECORD FOLLOWING OBSERVATIONS
- Brand names
- Model names
- Price
Model Name 1 Selling price 1 Model Name 2 Selling price 2 Model Name 3 Selling price 3 Model Name 4 Selling price 4 Model Name 5 Selling price 5 Model Name 6 Selling price 6 Model Name 7 Selling price 7
Racold
Havells
AO Smith
Bajaj
Crompton
Venus
Usha
Orient
Croma
Others
Private label 1 brands
Private label 2 brands


QD2 - Presence of promotional discounts / offers ?
Detail of Offers Record Observations
Racold
Havells
AO Smith
Bajaj
Crompton
Venus
Usha
Orient
Croma
Others
Private label 1 brands
Private label 2 brands


QD3 - Presence of Promotional Bundles ( free installation, accessories etc. )
Detail of Offers Record Observations
Racold
Havells
AO Smith
Bajaj
Crompton
Venus
Usha
Orient
Croma
Others
Private label 1 brands
Private label 2 brands


SECTION 5 : PROMOTER PRESENCE


QE1 - Is there a Presence of Dedicated Brand Promotors ?


QE2 - How do brand promoters engage with customers ?
Approaching customers proactively, Providing detailed product information, Comparing different brands, Highlighting offers and promotions, Assisting in purchase decision
Enter
Racold
Havells
AO Smith
Bajaj
Crompton
Venus
Usha
Orient
Croma
Others
Private label 1 brands
Private label 2 brands
Not a promoter but the store staff


QE3 - How influential are brand {{QE1}} in guiding purchase decisions? (Low/Moderate/High)
Enter
Low
Moderate
High


QE4 - Are brand {{QE1}} knowledgeable about competing products?


QE5 - What is the general feedback from store staff regarding brand promoters?
Things to diagnose
Monthly Sales Targets (Compulsory)
Positive impact on sales Actively engage customers
Influence customer decisions significantly Any complaints or concerns?
Enter
Monthly Sales Target :
Observation Notes :


QE6 - Final Observations on the category


Photo1 - Clear picture of the shelf/rack of the geyser section


Photo2 - Clear picture of shop front including brand board


IName - Auditor Name


Video - placeholder




 


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